CIRFOOD INCREASES ITS FOCUS ON EMPLOYEE WELFARE WITH ITS ACQUISITION OF MILAN-BASED ADVISOR “VALORE WELFARE”

With its acquisition of VALORE WELFARE Srl, the advisor specialised in the design of Employee Welfare programmes, CIRFOOD is investing in the development of its extensive range of business services revolving around the welfare of individuals and organisations.

This acquisition will round off the range of services sold by the BluBe Division, already offering a range of Employee Welfare business solutions aiming specifically at the private and public sectors.

WELFARE VALUE projects will run alongside BluBe Division operations that include employee benefits such as “BluTICKET” luncheon vouchers, incentives&rewards services including “BluGIFT” vouchers, and the “BluFLEX” web platform for the day-to-day administration of Employee Welfare programmes.

CIRFOOD will now have the benefit of the know-how brought by VALORE WELFARE and so be able to offer specialist consulting to give companies all the support they need for the individual stages of planning and implementing Employee Welfare Plans and work-life balance programmes: from the analysis of the needs of personnel, the selection of services catering for emerging needs, to defining actions for communicating and measuring “feedback” after the individual actions in terms of the value generated, using the “Welfare Benefit Return” methods developed by VALORE WELFARE in partnership with Milan-Bicocca University.

“CIRFOOD’s history and corporate structure” – commented Chiara Nasi, the President of CIRFOOD – “underline its solid background as a company that focuses on people, on its employees and on their families, and so being welfare-oriented is second nature to us; the intention behind this acquisition is to complete the range of services that the company can offer its business customers for the implementation of effective Employee Welfare strategies. Ms Nasi continued, shortly after closing on September 30th, 2019: The acquisition of VALORE WELFARE is coherent with our ‘Feed the Future’ philosophy, aiming to improve the lifestyles of people, spread good practice in welfare, and promote individual and collective well-being in general”.

The two founding partners of VALORE WELFARE – Giovanni Scansani and Antonio Manzoni – transferred their entire stake in the company to enable the acquisition, but will continue to support BluBe Division’s drive to extend and reorganise its organisation, perfect the tools it uses, and optimise the alignment process of the mix of Employee Welfare business services within the overall product portfolio offered by CIRFOOD.

“We are very pleased with this outcome” – commented Giovanni Scansani, Managing Director and co-founder of VALORE WELFARE – “because watching our firm become part of a major Italian group like CIRFOOD is repayment for the huge effort it took us to build up a player whose focus on high standards of quality has always been considered its hallmark. Being able to work on developing operations designed for Employee Welfare that are consistent with what CIRFOOD and its BluBe Division are able to offer the market is very stimulating for us to continue the drive to innovate a constantly changing portfolio of services”.

“I am confident” – concluded Antonio Manzoni, Founding Partner of VALORE WELFARE – “that this merger represents a huge opportunity, both in terms of development and the expansion of the portfolio of business services and solutions, and will benefit from our expertise and years of experience in order to improve the quality and access to welfare services, not just for the employees and companies, but for all the stakeholders involved.”